WORK WITH ME

1. Editorial Writing

    
Translating fashion and culture into stories that connect with audiences.

• Trend analysis & runway coverage→ Cultural commentary and sharp analysis of collections, highlighting relevance beyond the runway.
  
• Fashion feature stories→ Long-form storytelling that explores industry themes and brand identity.
  
• Interviews & profiles→ Spotlighting designers, creatives, and voices shaping fashion and culture.
  
• Editorial newsletters→ Curated content with cultural depth and editorial voice.
  
• Press release copywriting→ Clear, engaging press material that feels human, not corporate.

---> Best for: media outlets, brands, and agencies who want more than surface-level reporting.

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2. Creative & Strategy Consulting

Helping brands bridge culture and commerce through storytelling and clear communication.

• Brand storytelling→ Sharpening campaign and collection launch narratives so they feel relevant and memorable.
• Digital strategy development→ Aligning e-commerce, communication, and distribution with the brand’s story.
• Content calendars & editorial concepts→ Structuring brand content so it’s consistent, timely, and aligned with cultural moments.
• Social media content strategy→ Ideas, formats, and positioning to avoid generic feeds and speak directly to your audience.
• Tone of voice guidelines→ Defining language and messaging that makes the brand instantly recognizable.

---> Best for: fashion, beauty and lifestyle brands who want clarity in how they present themselves digitally and culturally.

3. Brand Collaborations

Partnering with brands to bring storytelling into content.

• Instagram/TikTok sponsored content→ Editorial-style video and written content with cultural perspective.
• Editorial integrations→ Seamless inclusion of brand narratives into IG/TikTok features, newsletters, and cultural storytelling.
  

--> Best for: brands who want authentic, culture-driven exposure to an engaged audience.