FASHION
What Francesco Risso’s Marni Taught Us About Fashion and Sincerity
FASHION NEWS
What Francesco Risso’s Marni Taught Us About Fashion and Sincerity
FASHION NEWS
FASHION NEWS
Why Martine Rose Is Rewriting Fashion’s Dream with Reality
FASHION WEEK, FASHION TAKES
Why Martine Rose Is Rewriting Fashion’s Dream with Reality
FASHION WEEK, FASHION TAKES
FASHION WEEK, FASHION TAKES
Hair as Narrative on the Runway: The Ultimate Storytelling Device
FASHION TAKES
Hair as Narrative on the Runway: The Ultimate Storytelling Device
FASHION TAKES
FASHION TAKES
The Fashion System Is Failing New Designers and Talent
FASHION TAKES
The Fashion System Is Failing New Designers and Talent
FASHION TAKES
FASHION TAKES
Matthew M. Williams Is Back. Now What?
FASHION NEWS
Matthew M. Williams Is Back. Now What?
FASHION NEWS
FASHION NEWS
Jonathan Anderson at Dior: The Curator Steps Into The Biggest Atelier
FASHION NEWS
Jonathan Anderson at Dior: The Curator Steps Into The Biggest Atelier
FASHION NEWS
FASHION NEWS
Maria Grazia Chiuri’s Dior: The Legacy No One Expected
FASHION TAKES
Maria Grazia Chiuri’s Dior: The Legacy No One Expected
FASHION TAKES
FASHION TAKES
Why Chanel Doesn’t—and Shouldn’t—Do Menswear
FASHION TAKES
Why Chanel Doesn’t—and Shouldn’t—Do Menswear
FASHION TAKES
FASHION TAKES
Whatever Happened to Emporio Armani’s Editorial Soul?
FASHION TAKES
Whatever Happened to Emporio Armani’s Editorial Soul?
FASHION TAKES
FASHION TAKES
Power Dressing and Hyper-Femininity: Why the 80s Are Back
FASHION TAKES
Power Dressing and Hyper-Femininity: Why the 80s Are Back
FASHION TAKES
FASHION TAKES
Is The Row low-key Referencing Martin Margiela?
FASHION WEEK
Is The Row low-key Referencing Martin Margiela?
FASHION WEEK
FASHION WEEK
Who’s Really Designing Fashion? The Creatives, the Marketers, or the Algorithm?
FASHION TAKES
Who’s Really Designing Fashion? The Creatives, the Marketers, or the Algorithm?
FASHION TAKES
FASHION TAKES
From Beauty to Intimacy: Alessandro Michele’s Radical Take on Valentino's Heritage
FASHION WEEK
From Beauty to Intimacy: Alessandro Michele’s Radical Take on Valentino's Heritage
FASHION WEEK
FASHION WEEK
Paris Fashion Week Day 4 Was a Full Meal List
FASHION WEEK
Paris Fashion Week Day 4 Was a Full Meal List
FASHION WEEK
FASHION WEEK
Paris Fashion Week SS25 Day 3: Debuts and PR Choices
FASHION WEEK
Paris Fashion Week SS25 Day 3: Debuts and PR Choices
FASHION WEEK
FASHION WEEK
This is Why Alaïa Crafts Women's Confidence
FASHION WEEK
This is Why Alaïa Crafts Women's Confidence
FASHION WEEK
FASHION WEEK

Sugarlesscoat is basically me in a name—I don’t sugarcoat things. I love diving deep into fashion, but I’m not here to just make things look pretty. I want to explore the raw, complex, and sometimes messy stories behind it all.

Sugarlesscoat is basically me in a name—I don’t sugarcoat things. I love diving deep into fashion, but I’m not here to just make things look pretty. I want to explore the raw, complex, and sometimes messy stories behind it all.

LATEST CONTENT

The Row makes even white terry socks look good with heels. The Olsen twins continue to be the seekers of the luxury of simplicity, and that includes staying away from lookbook clichés. #therow #olsentwins #therowbag #parisfashionweek #pfw #fashion #fashionweek
Everybody thinks they’re an expert now, and Simon Cracker is anti-trend and anti-fashion. Referencing Martin Margiela, they rephrased their own story. For my full article check the link in bio 🔗 #simoncracker #fashion #martinmargiela #mfw #milanfashionweek #emergingdesigner
For the ones saying that Prada Men’s Spring/Summer 2026 was ugly, it was RIGHTFULLY UGLY. I picked up on some silent symbolism while watching it (at the lake, I might add as I escaped from the city’s suffocating temperature) #prada #pradamen #pradashow #mfw #miucciaprada #milanfashionweek #fashion #pradashow #pradarunway
@setchu.official is my new favorite brand inspo for this summer. This is so far one of the coolest collections during this men’s Milan Fashion Week. #setchu #milanfashionweek #mfw #faahionweek #japanesefashion #japanesebrand #fashionshow show
PDF SS26 by Domenico Formichetti cracked the cage wide open (literally and metaphorically). Set in a prison yard, the show was about releasing yourself from the mental constraints you (or THE WORLD) impose. 🧠 Creative freedom = real freedom. And this collection was that release: doubts, desires, identity, all exposed and transformed into silhouettes that speak louder than words. Low-waisted pants, visible boxers, and some of the strongest jackets so far. 🔥 Formichetti reminds us that the only way out is through creation. “Don’t die in silence. Set your mind free.” #PDF #DomenicoFormichetti #SS26 #MFW #Menswear #CreativeFreedom #runwayshow #LowWaistEra #BoxersOut #fashionweek #milanfashionweek
While everyone’s praising Max Mara’s recent cruise show, there are some serious allegations from the women that work at their factory in Italy that have been confirmed. What do we think? Sources: ilfatttoquotidiano, La rassegna nera, Il resto del carlino, Gazzetta di Reggio #fashion #maxmara #fashionnews #fashionatelier
That time THE Alexander McQueen disrespected Stacey McKenzie is WILD. But the issue is that to this day, lots of people (who are not even McQueen) dare to disrespect models and other creatives in the industry. #alexandermcqueen #leemcqueen #staceymckenzie #90sfashion #supermodel
I also have a question: what are people gonna do with their Labubu once the trend goes away? I’m asking for the ones the spent tons of money on them, because these are for sure gonna lose their value later on. Feel free to reply to my survey, I wanna spot the Labubu fandom: #labubu #labubuthailand #labubuauction #labubumacaron #popmart
@alessandro_michele keeps dissecting Valentino’s heritage and even campaign history by bringing the brand into a current cultural lens. This campaign is glam and brilliant. #valentino #alessandromichele #valentinocampaign #fashioncampaign #valentinogaravani